PASSION IN LIFE IS EVERYTHINGMatthias Frei is a dedicated Leica photographer and one of the key people behind the Californian company I SHOT IT Inc. together with its original founder Hartmut Hennige and Andreas Kaufmann of Leica Camera. The revolutionizing concept of I SHOT IT changed the way we think about photography, finding the photographic masterpieces of ordinary amateurs that can match up with the best of the best in the history of photography. Today, I SHOT IT is one of the leading photo businesses on the internet serving millions of photo enthusiasts world wide.
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"Photography for me is all about consciousness of the moment, light and above all composition and impression"