PASSION IN LIFE IS EVERYTHING
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Matthias Frei is a dedicated Leica photographer, a visionary and one of the investors behind the company I SHOT IT Inc. next to Andreas Kaufmann of Leica Camera and founder Hartmut Hennige. The revolutionizing concept of I SHOT IT changed the way we think about photography, finding the photographic masterpieces of ordinary amateurs that can match up with the best of the best in the history of photography. Today, I SHOT IT is one of the leading photo platforms on the internet serving photo enthusiasts world wide.

"Photography for me is all about consciousness of the moment, light and above all composition and impression"